The artists
Moetu Batlle and David Passegand are two french designers. They have founded their digital creative studio Inook, almost 20 years ago, and work on the Anooki universe since 9 years.
Once upon a time, the Anooki
The Anooki characters came about in 2000, when two designers, Moetu Batlle and David Passegand founded Inook, their interactive design company. Moetu, a perfectionist graphic designer and David, a digital handyman with great animator talent, both graduated from ESDI (Ecole Supérieure de Design Industriel).
They came up with an original and off-the-wall way of communication : create 2 characters who will live on their website as an animated screensaver and offer it as end of year gift. The gift perfects itself and turned into great speakers. Broadcast for free on the web, the hundreds of thousands of downloads encouraged the duet of designers to develop a full universe on new medium ; a TV series, a collection of Facebook stamps, collectibles and goodies, monumental projection mappings in Lyon, Hong Kong, Dubaï, Osaka, Singapore, Kiev, Torun…
With Inook, they design innovative, creative and smart digital projects for companies, brands and institutions in search of an identity. UX/UI, interactive or video installations, websites, mobile apps, iOT, …